Dobbies Garden World, Melville
Dobbies commissioned us to take a look at the external plant sales area of their flagship store in Melville, Edinburgh. It was a huge outdoor space, but the business direction was moving the emphasis away from just plant sales, and into a more varied shopping experience. The space really wasn’t proportional to their business plan.
So, we developed a solution which allowed Dobbies to use the space more effectively to meet the needs of their customers and the business. We designed a set of custom retail pods which allowed Dobbies to lease store space to other retailers, providing a much wider range of products for customers.
The pods are linked by an impressive timber pergola, which shelters customers from all types of Scottish weather as they visit the retail stores and shop for plants. We selected materials which would retain the outdoor, garden centre feel, whilst still creating a stylish and comfortable shopping environment.
The project overall was a success – staff and customers loved the new stores, and the changes directly benefited the business’s bottom line. Dobbies were delighted to commission us to work on similar designs in several other locations.